Global Live had it's unveiling today in launching themselves as a new cell phone carrier going up against Bell, Rogers and Telus. Winning their appeal they immediately launched an outlet to get phones into consumers hands.

What does that mean?

It means consumers will have more choice, less cost where cell phones are concerned. But how less?

Well according to the news it means you will have to pay for your phones, including Blackberry up front but your plan will be less. Wind offers no contracts. They offer no 911 fee, no monthly service charge like Rogers for 6.95 per month and lower more competitive rates such as a $35 per month contract allowing unlimited text messages and nation wide talking unlimited.

So consumers have to decide to they want a phone for cheaper on a contract, pay more money monthly (like I do) with my i-phone or do they want no contract, buy their phone up front and pay less without all the extra surcharges?

Only time will time as Wind begins opening outlets with each passing day. I'm going to keep my eyes peeled on this as it unfolds and see what happens to the big boy cell stores (Rogers, Telus and Bell) and how this affect them and their business.

Wind's motto: Discover how Wind gets Wireless done in Canada! Visit their website at Wind Mobile